South African brand Mantsho teams up with Swedish giant H&M
The Swedish giant H&M has teamed up with South African label in its first-ever collaboration with an African designer
JOHANNESBURG – As the brand continues to reach international markets, South African fashion designer label Mantsho has teamed up with Swedish retail giant H&M.
The Swedish giant has teamed up with South African label in its first-ever collaboration with an African designer.
Founded by Palesa Mokubung who is based in Johannesburg, Mantsho was launched in 2004 and has graced many runways worldwide including in the United States, Greece, as well as India.
Inspired by her home language, Sesotho, Mantsho means Black is beautiful and in a statement, the two forces said the partnership seeks to celebrate elegance and vibrancy.
“Mantsho x H&M is an exciting collection celebrating the elegance and vibrancy of Africa with modern edgy designs created for the stylish carefree woman,” reads a statement jointly released by H&M and Mantsho.
— H&M (@hm) August 16, 2019
“It features flowing, easy fitting cuts in a range of color palettes including hues of pink and amber reds as well as chunky earrings and a print heavy clutch bag.
“I hope customers around the world will enjoy this ensemble of my stand out pieces from my last three collections,” said the 38-year-old Mokubung in the statement.
In addition, H&M has had trouble with its South African audience in the past where the retailer faced backlash after releasing an image of a green hooded top modeled by a black boy in 2018 with the slogan ‘coolest monkey in the jungle.
Resulting from the backlash last year, the uproar led to the trashing of H&M stores in South Africa and demand for its executives to attend racial sensitivity and diversity training.
Meanwhile, Mokubung’s collection for the European retailer is available online and in stores in the United Kingdom, France, Spain, Israel, and Belgium, giving the designer more visibility ad exposure beyond her stores in South Africa.
“We are so excited to share this collection with our customers across the globe,” H&M said in a statement.
Looking at some of H&M previous partnership’s, the retail giant has previously joined forces with French luxury fashion house, Balmain, and Italian designer, Moschino.